What Mom's Want from Grocery Shopping

This topic was found on a blogging mom's site about one moms shortest grocery trip ever. It highlights areas that are important for time starved mothers.

The Title is: Shortest grocery trip ever!

Ever since I had my second kid two months ago, the details of grocery shopping with both in tow have eluded me. If the baby and car seat take up the front, where do I put my preschooler? If she sits down in the cart, there isn't anyplace to put the stuff I came to buy. If she's walking, we're in for an extended version of grocery shopping, as I'll spend more time tracking her down and answering questions about the random objects she's pulled from the shelf. In the last couple of weeks, I've spent more time considering alternative arrangements (baby in sling? preschooler duct-taped to the bottom basket?) than I have actually shopping.

Finish the story here

CPG Viral Ad Campaign

This is funny!

Fresh and Easy -- Tesco USA Style

I really admire Tesco's move to the USA. They are a world renowned grocer that really took the time to understand the changing landscape of America's grocery retail market. This store concept is on point and really takes aim at quick, fresh, and easy for consumers. They have a blog, which is very important and can be found at this link.

Let's take a look inside the store!



Tesco really has a Recipe for Success! We will keep an eye on them, and hopefully they bring Fresh and Easy to my market soon!

Welcome to Albin's Recipe for Success

Grocery Marketing on the Internet is a new animal. This blog will be dedicated to covering the industry of grocery store websites, promotion, features, and interesting information. Finding your favorite grocery store online can be easy. What are grocery stores doing online and who is wining? What are the metrics that compare stores of large size to stores of smaller significance? Questions, answers, interviews, videos, and content will help build this blog into a working model that can help consumers find information, businesses compete, and industry analysts something to talk about.

Let's generate great feedback!